Tuesday, October 13, 2009

A Profile of American Tourists


I’ve observed several categories of American tourists here in Fes. These tourists usually stay in Fes for 2 or 3 days and are really among the minority of the various cultures that visit here. We get a lot of European tourists due to the proximity and cheap airfares. We also get a surprising number of Australians. I’ve found Australians are great travelers and the fact that it takes up to 24 hours to reach their destination is just part of the journey for them. Eastern Europeans, Japanese, Koreans, and even one or two groups of Mexicans all find their way to Morocco. But it is Americans I want to write about because I am one of them and so I am keen to observe their behavior outside of the U.S.

One group of American tourists includes the blissfully naïve. Often, they are quite young and seem to make their way through their time here with blessed aplomb. They might get taken advantage of by some seasoned hustlers, but more often then not they are befriended by some Moroccan or another with a truly kind heart who takes them under their wing and provides them with great experiences and touches their heart.

There is another group of tourists who are found in organized groups. They travel in herds and follow the prescribed path of their official guides. They, too, leave with a smile on their face. And while this group most assuredly overpays for any trinket or carpet they have purchased, they have either accepted that this is just the way business operates here, or they remain unaware and truly believe their guide was negotiating on their behalf and received a good price for their purchases. Either way, they are happy.

The next group is the back-packing crowd. They carry their complete needs on their back and front, like a camel laden with necessities for a long trek through the desert. They are the bargain hunters with basic needs for shelter and high expectations for experience. They are a hardy lot and make their way across the country in pairs or small groups. They go with the flow and either know what they want, or accept what they get. This group seems to have a happy experience here, too.

Another group is made up of two distinct subgroups. These are the Americans with money. Some are quite well-off and this group has a great time here. They can afford all the special offerings like excellent 5-star hotels, specialty tours for cooking, wine-tasting and calligraphy classes. They never really experience the nitty-gritty part of life in a medieval city (except the occasional power outage or water stoppage that just somehow adds to the charm of the experience) except from a comfortable distance. Their sheltered experience is full of color and charm. And if something happens to ‘go wrong’ – like some unrelenting street boy who won’t stop pestering them to buy his hand of Fatima key rings – they turn the experience into an entertaining story to regale their friends and family. They are incredibly adept at rising above the fray and keeping perspective.

And then there is the ‘not-so-rich, but ‘better off than most’ group of American tourists. This group lacks the charm of all the other groups because this tourist is always on the lookout for being taken advantage of. Armed with their Lonely Planet, they challenge every exchange and want it to be known they are nobody’s fool. They reject, judge and seem to label everything as either good or bad. They are so intent on ‘coming out ahead’ or ‘being in the know’ that they miss the journey completely. I see it so clearly because I, too, have been guilty of this guarded attitude that seems to guarantee an unhappy response to one’s experience. They insist that people behave according to their standards. And of course this is a recipe for disaster when trying to immerse oneself in a different culture.

Take it from me. I’ve learned the hard way. But all-in-all, I think my fellow Americans are open to the Moroccan experience and I am always happy to see them.

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